Black Book The Label is bohemian luxury.

Globally inspired, consciously created.

Resortwear as much for the free-spirited, travelling soul as for the city dweller who’s dreaming of weaving her paradise dreams into her everyday lifestyle. Timeless, seasonless designs to last through all the trends and the seasons, we empower our customers to dress in a way that feels good for the soul.

Partnering with talented artisans and promoting the use of sustainable practices and processes, we bring the unmatched skill of native craftsmen to our cities and towns, villages and streets.

Ethereal and glamorous, sophisticated and subtle, empowering and full of magnetism, Black Book is a sweet celebration of femininity.

Lovingly designed in Spain and handmade in Bali, Indonesia, Black Book The Label’s designs are works of love with a story of wanderlust to tell.




Our story

While Black Book has transformed in many ways since its inception in 2018, the brand’s guiding principles remain the same. Founded by half Spanish- half New Zealander Laura Herrero Earl, based on the beautiful memories of weekend escapades to Bali and a 14-year stint of round-the-world travel, Laura wanted to weave dreams of paradise into the everyday lifestyle of their customers.

Black Book was born to bring the world’s best luxury resortwear to wherever you are in the world. Initially, Black Book began as a curated online platform, a destination shopping hosting a wide variety of brands and their designs whom Laura had encountered on her travels. Built on a foundation of environmental consciousness, the company sourced designs only from the brands who put sustainability at the heart of their business, taking into serious consideration the processes and resources needed to produce the fashion. But the dream had always been to found her own brand, putting out their own designs into the fashion world. Over time, the brand has evolved organically until in 2022, the company finally launched their own brand, Black Book The Label.

Black Book The Label designs stay true to the ethereal and coastal essence from which it all began.

Thank you for supporting our growing business and being part of our journey. 


Laura & team xoxo